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  1. Study guide 2020–23
  2. Jyväskylä University School of Business and Economics
  3. Specialisation in Corporate Communication

YTTKA_VIJOS Specialisation in Corporate Communication (35+ cr)

Study level:
Other studies
Responsible organisation:
Jyväskylä University School of Business and Economics
Curriculum periods:
2020-2021
Elective studies:
No

Description

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Learning outcomes

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Structure

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  • Intermediate Studies in Corporete Communication

    35 cr
    YCCAIP
    Detailed description
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    • Compulsory studies

      Select all (25 cr)
      • YCCA1920 Bachelor's Level Research Tutorial and Bachelor's Thesis (10 cr)
      • JSBA1920 Maturity Test (0 cr)
      • YCCA2150 Corporate reputation management (5 cr)
      • YCCA2160 Social interaction at work organizations (5 cr)
      • YCCA2170 Media Relations (5 cr)
    • Optional studies

      • YJOA2130 Management and Personnel Training and Development (6 cr)
      • YJOA2140 Business and Leadership Ethics (5 cr)
      • YMAA2110 Consumer Behavior (6 cr)
      • YMAA2140 International Marketing (5 cr)
      • YMAA2150 Productisation and Selling (5 cr)
      • YMAA2170 Social Marketing (4–6 cr)
      • JSBA7140 Project Management (5 cr)
      • JSBA5210 Society, Business and Sport (4 cr)
      • YCCA2210 Content strategy (5 cr)
      • YCCA2190 Current trends in corporate communication (5 cr)
      • YCCA2180 Global public relations (5 cr)
      • Unpublished course unit
University of Jyväskylä
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