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  1. Study guide 2020–23
  2. Jyväskylä University School of Business and Economics
  3. Specialisation in Marketing

YTTKA_YMAOS Specialisation in Marketing (35+ cr)

Study level:
Other studies
Responsible organisation:
Jyväskylä University School of Business and Economics
Curriculum periods:
2020-2021
Elective studies:
No

Description

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Learning outcomes

-

Structure

Select all (35+ cr)
  • Intermediate Studies in Marketing

    35 cr
    YMAAIP
    Detailed description
    Select all (35+ cr)
    • Compulsory studies

      Select all (22 cr)
      • YMAA2110 Consumer Behavior (6 cr)
      • YMAA2120 Managing Customer Relationships and Services (6 cr)
      • YMAA1920 Bachelor level research tutorial and bachelor's thesis (10 cr)
      • JSBA1920 Maturity Test (0 cr)
    • Optional studies

      Select min. 13 cr
      • YMAA2130 Marketing management (5 cr)
      • YMAA2140 International Marketing (5 cr)
      • YMAA2150 Productisation and Selling (5 cr)
      • YMAA2170 Social Marketing (4–6 cr)
      • JSBA5210 Society, Business and Sport (4 cr)
      • YMAA3220 Digital Marketing (6 cr)
      • YMAA2190 Creating and Editing Marketing Videos (2 cr)
      • YMAA2210 Creating and Editing Photos Using Photoshop (2 cr)
      • YMAA2220 Creating and Editing Social Media Content Using Graphic Design Platform Canva (2 cr)
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