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  1. Study guide 2020–23
  2. Jyväskylä University School of Business and Economics
  3. Specialisation in Marketing

YTTMA_YMAOS Specialisation in Marketing (79+ cr)

Study level:
Other studies
Responsible organisation:
Jyväskylä University School of Business and Economics
Curriculum periods:
2020-2021
Elective studies:
No

Description

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Learning outcomes

-

Structure

Select all (79+ cr)
  • Advanced Studies in Marketing

    79 cr
    YMASYV
    Detailed description
    Select all (79+ cr)
    • Pakolliset opinnot

      Select all (55 cr)
      • YMAS2110 Advanced Course in Consumer Behavior (6 cr)
      • YMAS1910 Master level research tutorial (3 cr)
      • YMAS1920 Master's thesis (30 cr)
      • JSBS1920 Maturity Test (0 cr)
      • JSBS1120 Qualitative research methods in marketing and corporate communication (5 cr)
      • JSBS1130 Quantitative research methods in marketing and corporate communication (5 cr)
      • YMAS2170 Relationships and Networks (6 cr)
    • Valinnaiset opinnot

      Select min. 24 cr
      • YMAS2130 Brand Management (6 cr)
      • YMAS2140 Pricing Management (6 cr)
      • YMAS2150 Strategic Marketing in Retail (6 cr)
      • CEMS2160 Sustainable Consumption and Marketing (5 cr)
      • IBES2430 Innovative Marketing (5 cr)
      • DMCS3110 Digital Technologies and User Behaviour (6 cr)
      • DMCS3150 Introduction to Digital Marketing (6 cr)
      • DMCS2120 Digital Interaction (5 cr)
      • YMAS2180 Sport Marketing (6 cr)
      • DMCS3120 Digital Marketing Communication (6 cr)
      • DMCS3140 Digital Marketing in Action (8 cr)
      • DMCS2160 Managing Customer Relationships (6 cr)
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